Every day I am seeing small businesses taking full advantage of web based advertising solutions such as Adwords and Facebook ads. Many of these advertising networks offer better placements on websites where there targeted traffic is already present.
Contextual advertising has taken new shape with interest based targeting which is now becoming a lot more popular than ever. There are some privacy concerns over this kind of advertising. But hey we are just a bunch of new businesses in hopes of making some bucks this shouldn't be that difficult for us right?
Adwords for example explains their privacy policies in great details on their publisher partner program called adsense. There is even a page where people can go and opt out from interest based targeting. Adwords also provides some guidelines on the landing pages for the advertisers. This is the page visitors land when they click on a ad at some website.
It is important that you a web design on that page which effectively takes advantage of people arriving to your website. Remember you are actually paying for their visit so you need to make it worthwhile and also to make sure that they either convert into clients and customers or atleast remember your brand whenever they make a decision. Placing your logo design on top of your webpages is an effective way to do that.
Sunday, September 26, 2010
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