Every day I am seeing small businesses taking full advantage of web based advertising solutions such as Adwords and Facebook ads. Many of these advertising networks offer better placements on websites where there targeted traffic is already present.
Contextual advertising has taken new shape with interest based targeting which is now becoming a lot more popular than ever. There are some privacy concerns over this kind of advertising. But hey we are just a bunch of new businesses in hopes of making some bucks this shouldn't be that difficult for us right?
Adwords for example explains their privacy policies in great details on their publisher partner program called adsense. There is even a page where people can go and opt out from interest based targeting. Adwords also provides some guidelines on the landing pages for the advertisers. This is the page visitors land when they click on a ad at some website.
It is important that you a web design on that page which effectively takes advantage of people arriving to your website. Remember you are actually paying for their visit so you need to make it worthwhile and also to make sure that they either convert into clients and customers or atleast remember your brand whenever they make a decision. Placing your logo design on top of your webpages is an effective way to do that.
Sunday, September 26, 2010
Sunday, August 29, 2010
Facebook Ads and your Logo Design
Facebook is probably the most successful and largest social networking website online at this moment. Facebook has great potential for small business owners to use it for marketing and communicating with clients. You can create your business page on facebook for free and ask your clients, fans and friends to like it.
Facebook also offers an advertising program. Using Facebook ads you can advertise your business website or your fan page on Facebook network. The cost of facebook ads is much lower than other advertising programs.
Facebook also makes it very easy for new users to create their own ads and run their own campaigns. The online interface where you create your own ads is simple enough with no complex questions asked. You simply provide your ad details and settings and then click next to pay for it.
Another good aspect of facebook ads is that they allow you to use an image along side text in your ads. This is a very good chance for you to advertise your business logo design on the facebook network. Remember facebook offers you very targeted audiences for example you can select gender, interests, and age groups to be targeted for your ads.
Facebook also offers an advertising program. Using Facebook ads you can advertise your business website or your fan page on Facebook network. The cost of facebook ads is much lower than other advertising programs.
Facebook also makes it very easy for new users to create their own ads and run their own campaigns. The online interface where you create your own ads is simple enough with no complex questions asked. You simply provide your ad details and settings and then click next to pay for it.
Another good aspect of facebook ads is that they allow you to use an image along side text in your ads. This is a very good chance for you to advertise your business logo design on the facebook network. Remember facebook offers you very targeted audiences for example you can select gender, interests, and age groups to be targeted for your ads.
Sunday, August 1, 2010
Small Businesses and Branding
Brand development is all about making your mark, getting recognition for your products or services, creating a reputation among your peers and clients. Many small businesses believe that fancy things such as brand development are for large corporations with money and resources to spend. This is not true, in fact small businesses can also take advantage of brand development by implementing some simple measures into their limited marketing budget.
1. Logo Design
Even small businesses get a logo design for their business. If you are a small business who has already got a logo design of your own, then congratulations you have already laid the foundation to successful brand development. But if you are one of the small businesses who do not have logo design, then this is the time to get one. A logo design is your business's visual identity. This is how your customers are going to recognize your brand.
2. Use your logo
Getting a logo design is only the first step in the right direction. The second step is to use this logo so that you can get most out of it. Feel free to use your logo everywhere. Your business stationery, business cards, office banners, advertisements, brochures, web design. Every thing that your business prints or publishes should have your logo on it.
3. Get a Web Design
Web is a powerful media, small business websites can bring lots of new customers to you. But to get it right you need to get your web design synchronized with all your other marketing and brand development activities. Your web design should use the same colors and style as your logo design, brochure design, stationery and banners.
1. Logo Design
Even small businesses get a logo design for their business. If you are a small business who has already got a logo design of your own, then congratulations you have already laid the foundation to successful brand development. But if you are one of the small businesses who do not have logo design, then this is the time to get one. A logo design is your business's visual identity. This is how your customers are going to recognize your brand.
2. Use your logo
Getting a logo design is only the first step in the right direction. The second step is to use this logo so that you can get most out of it. Feel free to use your logo everywhere. Your business stationery, business cards, office banners, advertisements, brochures, web design. Every thing that your business prints or publishes should have your logo on it.
3. Get a Web Design
Web is a powerful media, small business websites can bring lots of new customers to you. But to get it right you need to get your web design synchronized with all your other marketing and brand development activities. Your web design should use the same colors and style as your logo design, brochure design, stationery and banners.
Sunday, July 4, 2010
Logoinn Smart Choice For Small Businesses
Logoinn is a UK based Design company offering logo design, website design, brochure design, banner design, and stationery design services to medium and small businesses. We at Logoinn strive to exceed customer expectations by working with our clients as if it were our own business. Our process ensures that we understand your business and analyze the competition before coming up with a logo design concept.
We provide a no obligation logo design consultation service. If you have your own ideas regarding your logo design and you would like to run it past by a logo design consultant, then give us a call on Toll FREE number 1 800 941 0708 to see how we can help. Our in-house logo design experts are available to assist you between 9:00 AM and 05:00 PM PST, Monday to Saturday. Please note that Logoinn does not offer free logo design or free website design services, our consultation is free but we charge for the logo designing service. Our charges for a logo design service are the most competitive in the market and our logo design packages are the best value for money. If you find a logo design package with similar service elsewhere, we will beat it by 10%.
Watch the following video presentation which explains our services, designs, and professional ethics.
We provide a no obligation logo design consultation service. If you have your own ideas regarding your logo design and you would like to run it past by a logo design consultant, then give us a call on Toll FREE number 1 800 941 0708 to see how we can help. Our in-house logo design experts are available to assist you between 9:00 AM and 05:00 PM PST, Monday to Saturday. Please note that Logoinn does not offer free logo design or free website design services, our consultation is free but we charge for the logo designing service. Our charges for a logo design service are the most competitive in the market and our logo design packages are the best value for money. If you find a logo design package with similar service elsewhere, we will beat it by 10%.
Watch the following video presentation which explains our services, designs, and professional ethics.
Thursday, June 10, 2010
Alternate approaches to Marketing - Online Banner Advertisements
It is true that there are several text based advertising options available to small businesses today. Since text based ads are cheaper many small businesses prefer to use them for their advertisement needs. Many people claim that the banner advertising has died since the arrival of the text based ads. This is simply not the case, if you want you can browse the web and you will see that most popular web destinations are still carrying banner advertisements on their websites.
An image is worth a thousand words, this is the reason that image based ads are more expansive because they have proven themselves to be more effective and are in much more demand than text based ads. So if you want to take advantage of online banner advertisements then you need to get a proper banner design.
In order to make your banner design effective it is important that you understand the needs of your business, the audience of the web spaces where you will be using that banner design and the kind of advertisement that you would like to do.
There are several kind of banner designs for example you can get an animated banner design, or flash based banner design or simply an static image to be used as your banner design. There are several graphic design companies online that provide banner design services at very affordable prices. In order to take full advantage of your efforts it will be good if you hire a professional company to do the job for you.
An image is worth a thousand words, this is the reason that image based ads are more expansive because they have proven themselves to be more effective and are in much more demand than text based ads. So if you want to take advantage of online banner advertisements then you need to get a proper banner design.
In order to make your banner design effective it is important that you understand the needs of your business, the audience of the web spaces where you will be using that banner design and the kind of advertisement that you would like to do.
There are several kind of banner designs for example you can get an animated banner design, or flash based banner design or simply an static image to be used as your banner design. There are several graphic design companies online that provide banner design services at very affordable prices. In order to take full advantage of your efforts it will be good if you hire a professional company to do the job for you.
Monday, May 3, 2010
Social Media Marketing and Logo Design
Many small businesses are realizing the importance of social media marketing. However the failure rate is much more higher than you would expect. Some might wonder how difficult it could be to make a couple of hundered fans on facebook page. They are right it is not that difficult but the question is are these couple of hundred people actually the fans of that particular facebook page?
On social media marketing you need to remember that it is most commonly used to strengthen your brand image. To do that the first and the foremost important thing that a small business should have on their profile pages is their logo. It is the same logo that represents your business elsewhere, use it on your social media websites too so that your customers and fans can recognize you.
Logo design on social media websites also helps you build credibility among your followers, fans and friends. A business with proper branding appears to be a much more seriously dedicated business than the one that does not even have their own logo. It also helps you to further promote your business on social media. Your fans or followers can share your logo design or its variations on their walls, profile pages, or status updates and this can create further buzz for your business.
Online marketing is not about spamming the web with useless information. If you are doing online marketing then make sure that you fill the web with information that is useful for people. For example you can tell people why they should buy your product or services.
On social media marketing you need to remember that it is most commonly used to strengthen your brand image. To do that the first and the foremost important thing that a small business should have on their profile pages is their logo. It is the same logo that represents your business elsewhere, use it on your social media websites too so that your customers and fans can recognize you.
Logo design on social media websites also helps you build credibility among your followers, fans and friends. A business with proper branding appears to be a much more seriously dedicated business than the one that does not even have their own logo. It also helps you to further promote your business on social media. Your fans or followers can share your logo design or its variations on their walls, profile pages, or status updates and this can create further buzz for your business.
Online marketing is not about spamming the web with useless information. If you are doing online marketing then make sure that you fill the web with information that is useful for people. For example you can tell people why they should buy your product or services.
Thursday, April 8, 2010
Business Logo Design Organize your Thoughts
web 2.0 Logo Designs
But to get such a logo design, one needs to be creative and smart. Its not just about creating a good looking graphic image, it is much more than that. It represents your business and becomes its virtual identity. While it is important for you to keep it unique, it is also important that it communicates with the viewer. Thats why it is strongly recommended that you hire a custom logo design company for the job instead of doing it yourself.
Whether you're in the process of doing your first logo design or perhaps thinking of rebranding your business, there are some essential points you must carefully consider if you want to create a great and lasting impression.
Logo design is not just about creativity. It is about passing along thae right message to your potential market. So, before you even attempt sketching, it is important to take one step back and take a look at the big picture. How do you like your potential customers to perceive your business or product? What is your mission statement? Who are your target customers? These key questions are the pillar of basic logo design strategy.
Learn more about your competitors and check out their logos for ideas. You don't need to replicate these logo designs you just need to understand what kind of promises or image they are showing. Then you can build something upon that and make it even better.
Simplicity is the best design rule ever. Complexity may not go along with your customers so don't go for a complex logo design unless you are sure that your target audience would appreciate an artistically abstract graphic image for a logo.
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