Facebook is probably the most successful and largest social networking website online at this moment. Facebook has great potential for small business owners to use it for marketing and communicating with clients. You can create your business page on facebook for free and ask your clients, fans and friends to like it.
Facebook also offers an advertising program. Using Facebook ads you can advertise your business website or your fan page on Facebook network. The cost of facebook ads is much lower than other advertising programs.
Facebook also makes it very easy for new users to create their own ads and run their own campaigns. The online interface where you create your own ads is simple enough with no complex questions asked. You simply provide your ad details and settings and then click next to pay for it.
Another good aspect of facebook ads is that they allow you to use an image along side text in your ads. This is a very good chance for you to advertise your business logo design on the facebook network. Remember facebook offers you very targeted audiences for example you can select gender, interests, and age groups to be targeted for your ads.
Sunday, August 29, 2010
Sunday, August 1, 2010
Small Businesses and Branding
Brand development is all about making your mark, getting recognition for your products or services, creating a reputation among your peers and clients. Many small businesses believe that fancy things such as brand development are for large corporations with money and resources to spend. This is not true, in fact small businesses can also take advantage of brand development by implementing some simple measures into their limited marketing budget.
1. Logo Design
Even small businesses get a logo design for their business. If you are a small business who has already got a logo design of your own, then congratulations you have already laid the foundation to successful brand development. But if you are one of the small businesses who do not have logo design, then this is the time to get one. A logo design is your business's visual identity. This is how your customers are going to recognize your brand.
2. Use your logo
Getting a logo design is only the first step in the right direction. The second step is to use this logo so that you can get most out of it. Feel free to use your logo everywhere. Your business stationery, business cards, office banners, advertisements, brochures, web design. Every thing that your business prints or publishes should have your logo on it.
3. Get a Web Design
Web is a powerful media, small business websites can bring lots of new customers to you. But to get it right you need to get your web design synchronized with all your other marketing and brand development activities. Your web design should use the same colors and style as your logo design, brochure design, stationery and banners.
1. Logo Design
Even small businesses get a logo design for their business. If you are a small business who has already got a logo design of your own, then congratulations you have already laid the foundation to successful brand development. But if you are one of the small businesses who do not have logo design, then this is the time to get one. A logo design is your business's visual identity. This is how your customers are going to recognize your brand.
2. Use your logo
Getting a logo design is only the first step in the right direction. The second step is to use this logo so that you can get most out of it. Feel free to use your logo everywhere. Your business stationery, business cards, office banners, advertisements, brochures, web design. Every thing that your business prints or publishes should have your logo on it.
3. Get a Web Design
Web is a powerful media, small business websites can bring lots of new customers to you. But to get it right you need to get your web design synchronized with all your other marketing and brand development activities. Your web design should use the same colors and style as your logo design, brochure design, stationery and banners.
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