Many small businesses are realizing the importance of social media marketing. However the failure rate is much more higher than you would expect. Some might wonder how difficult it could be to make a couple of hundered fans on facebook page. They are right it is not that difficult but the question is are these couple of hundred people actually the fans of that particular facebook page?
On social media marketing you need to remember that it is most commonly used to strengthen your brand image. To do that the first and the foremost important thing that a small business should have on their profile pages is their logo. It is the same logo that represents your business elsewhere, use it on your social media websites too so that your customers and fans can recognize you.
Logo design on social media websites also helps you build credibility among your followers, fans and friends. A business with proper branding appears to be a much more seriously dedicated business than the one that does not even have their own logo. It also helps you to further promote your business on social media. Your fans or followers can share your logo design or its variations on their walls, profile pages, or status updates and this can create further buzz for your business.
Online marketing is not about spamming the web with useless information. If you are doing online marketing then make sure that you fill the web with information that is useful for people. For example you can tell people why they should buy your product or services.
Monday, May 3, 2010
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